Privacy policy

Last updated: September 20, 2025

GameDay Labs (“we,” “our,” “us”) operates this website and related services (the “Services”) to provide customers with curated information and analytics. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or transact with the Services.

If there is a conflict between this Privacy Policy and our Terms & Conditions, this Privacy Policy controls with respect to collection, processing, and disclosure of your personal information.

By using or accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with us and as permitted by law:

  • Contact information (name, address, email, phone).
  • Payment information (credit/debit card, billing details, transaction history).
  • Account details (username, password, preferences, security settings).
  • Transaction data (items viewed, added, purchased, returned).
  • Communications (support inquiries, messages).
  • Device/usage information (IP address, browser, device identifiers, log data).
  • Inferences we derive from the above (e.g., preferences, usage patterns).

Sources of Personal Information

We collect personal information from:

  • You directly (account creation, purchases, communications).
  • Automatically (via cookies, analytics tools, and device interactions).
  • Service providers (e.g., payment processors, hosting, analytics).
  • Partners/third parties (e.g., marketing affiliates, integrations).

How We Use Personal Information

We use your information to:

  1. Provide and improve Services – process payments, fulfill transactions, customize your experience.
  2. Marketing and advertising – send promotions, display tailored ads (subject to your opt-out rights).
  3. Security and fraud prevention – authenticate accounts, detect and investigate suspicious activity.
  4. Customer support – respond to inquiries and provide service updates.
  5. Legal obligations – comply with law, respond to lawful requests, enforce our terms.

Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Enable core site functionality.
  • Analyze usage and improve performance.
  • Deliver personalized content and advertising.

You can manage cookies through your browser settings. If required by law (e.g., EU/UK), we will request your consent before placing non-essential cookies. See our Cookie Policy for more detail.

How We Disclose Information

We may share personal information with:

  • Vendors/service providers (IT, payments, cloud hosting, analytics).
  • Business and marketing partners (for promotions/advertising, subject to your rights).
  • Affiliates and within our corporate group.
  • In connection with business transactions (e.g., merger, acquisition, financing).
  • Legal obligations and safety (to comply with law, respond to lawful requests, protect rights/security).

We are not responsible for the privacy practices of unaffiliated third-party websites linked from our Services.

Security & Retention

We use reasonable safeguards to protect your information. No system is 100% secure. Please use secure channels for sensitive data.

We retain personal information only as long as necessary for the purposes described, such as maintaining your account, fulfilling transactions, or meeting legal obligations. For example, transaction records may be kept for up to 7 years to comply with tax and audit requirements.

Children’s Data

Our Services are not directed to children. We do not knowingly collect information from individuals under 18 (or the applicable age of majority). If you believe we have inadvertently collected such data, contact us to request deletion.

Your Rights

Depending on where you live, you may have rights to:

  • Access / know what information we hold.
  • Request deletion.
  • Correct inaccuracies.
  • Receive a copy / portability.
  • Opt out of “sale” or “sharing” of data for targeted advertising (where applicable).
  • Manage marketing preferences (unsubscribe at any time).

We may need to verify your identity before fulfilling your request. Authorized agents may act on your behalf subject to proof of authority. We will not discriminate against you for exercising your rights.

GDPR / UK Addendum

If you are located in the European Economic Area or UK, we process personal information on the following legal bases:

  • Contract – to provide Services and fulfill transactions.
  • Consent – for marketing or non-essential cookies.
  • Legal obligation – to comply with applicable laws.
  • Legitimate interests – to improve Services, ensure security, and grow our business (balanced against your rights).

International transfers outside the EEA/UK rely on recognized mechanisms such as Standard Contractual Clauses.

U.S. State Privacy Rights

Residents of California, Colorado, Virginia, Connecticut, Utah, and other states with applicable privacy laws may have specific rights including to opt out of “sales” or “sharing” of personal information. We honor these rights as required by law.

California residents may use the “Do Not Sell or Share My Personal Information” link (when available) to exercise their rights.

Responsible Gaming

GameDay Labs provides analytics and information only. We are not a sportsbook or gambling operator. We do not use personal information to promote unsafe betting behavior. Please see our Responsible Gaming Policy for guidance and support resources.

Changes

We may update this Privacy Policy periodically. Updates will be posted here with a revised “Last updated” date.

Contact

For questions or to exercise your rights:
support@gamedaylabs.ai